Thursday, September 24, 2015

Samsung collaborates Smile over 4G smartphone


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With the world gradually embracing the Long Term Evolution (LTE), known as the 4th  generation (G), Samsung Electronics has partnered Smile Communications Nigeria Limited, a 4G LTE broadband provider , over 4G service on smartphone, the first in West Africa.

According to both companies, the partnership is historic and would be beneficial to millions of telecommunications subscribers in the country.
Smile, the giant stride is in line with Smile’s vision of providing superfast and reliable internet service to Nigerians leveraging Samsung Galaxy S6 Edge.
Commenting on the partnership, Director, Information Technology and Mobile, Samsung Electronics West Africa,  Mr. Emmanouil Revmatas, explained that partnership with Smile on S6 edge is the first of its kind in Nigeria, offering consumers the opportunity to drive productivity with a unique smartphone coupled with the 4G experience that Smile LTE network offers.
“Our collaboration with Smile on the Galaxy S6 Edge LTE launch is a staunch affirmation of Samsung’s drive for novelty in the smartphone market globally. Samsung is committed to continuously engaging in partnerships that highlight innovations that create an impact in the life of consumers’. This partnership with Smile on S6 Edge will give Nigerians the opportunity to drive productivity with a unique smartphone coupled with the 4G experience that Smile LTE network offers,”  underscored the need for both companies to enhance the customer experience through their product propositions”.  Noting that the Galaxy S6 edge has the world’s first-ever dual curved edge display, which distinguishes the device as the ultimate premium Smartphone.
“The 4G LTE mobile network will allow faster Internet on the S6 Edge which includes video calls, faster music, video streaming and conferencing, faster downloads and more pictures.  We are pleased that Nigerian consumers will have the opportunity to reach new and progressive frontiers with their Samsung Galaxy S6 edge device,” he stated.
On his part, Managing Director, Smile Communications Nigeria Limited, Mr. Michiel Buitelaar, disclosed that after securing US$365 dollars funding, Smile is repositioned to transform Nigerians’ telephony experience.
“This partnership is significant to us in an effort to transform subscribers’ telephony experience. It’s is going to change the face of broadband to assist Nigerians in their different endeavours.
“With the US$365  funding, we are ready to double our network output; spread to different cities and continue enhancing our network capacity by next year. So, we are excited to work in partnership with Samsung which invests in  Research and Development (R&D), understands the market and has unleashed the first LTE compliant smartphone in Nigeria
Smile Communications Nigeria is not only the first authentic 4G LTE provider in Nigeria but the first to go into this performance enhancing partnership with Samsung; a global technology giant. Adding that by the end of 2015 Smile would offer clear voice services and have national coverage comparable to the largest 3G network in each of its current countries of operation and would also launch its broadband network in the Democratic Republic of the Congo (DRC) early in 2016.
During a presentation at the launch, Mrs. Alero Ladipo, Chief Marketing Officer (CMO), Smile Nigeria remarked on the noble pedigree and innovative streak of both companies which they are determined to harness in serving the best interest of their customers.
Speaking further on the partnership, Ladipo maintained that Smile Communications is specifically focused on the importance of partnerships to deliver end-to-end needs of the customer. 

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